{"id":2638,"date":"2023-11-17T08:57:50","date_gmt":"2023-11-17T13:57:50","guid":{"rendered":"https:\/\/www.unicause.ca\/portfolio\/fondation-sante-rimouski\/"},"modified":"2026-07-21T18:49:45","modified_gmt":"2026-07-21T22:49:45","slug":"fondation-sante-rimouski","status":"publish","type":"portfolio","link":"https:\/\/www.unicause.ca\/en\/portfolio\/fondation-sante-rimouski\/","title":{"rendered":"Fondation Sant\u00e9 Rimouski"},"content":{"rendered":"
\n\t\t
\n\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t

A longstanding partnership<\/b><\/p>\n\n

\u00a0<\/p>\n\n

Unicause has worked with the Fondation Sant\u00e9 Rimouski for 15 years to optimize the Foundation\u2019s philanthropic campaigns through precise segmentation and multichannel, relation-based, donor-adapted marketing.<\/p>\n\n

\u00a0<\/p>\n\n

Our collaboration<\/b><\/p>\n\n

Unicause\u2019s collaboration with Fondation Sant\u00e9 Rimouski, formerly Fondation CHRR, is longstanding. Our teams have been working together to structure, implement and optimize effective relation-based marketing strategies for almost 15 years.<\/p>\n\n

To go further in personalizing the Foundation\u2019s solicitation strategy, we have used a wealth of information acquired by analyzing its database. This knowledge, combined with our expertise, has enabled us to customize every annual campaign strategy to reflect the Foundation\u2019s reality.<\/p>\n\n

Our very first mandate began with segmentation of its direct mailings and a telemarketing campaign. For many years now, we have conducted springtime and Christmas direct mailing campaigns from A to Z: designing, segmenting, targeting and taking 100% charge of direct mailing management. Thanks to our partners, we are able to offer a turnkey service and an integrated strategy that gives concrete results.<\/p>\n\n

The campaigns conducted during the pandemic enabled the Foundation to deviate from past practices with new forms of solicitation, differing in the message angle and visual identity. We consider it a huge sign of trust when an organization chooses to endorse new ideas. We are grateful for the Foundation team\u2019s commitment year after year.<\/p>\n\n

Because success and teamwork go hand-in-hand, Unicause is very proud to have supported Fondation Sant\u00e9 Rimouski Foundation for more than a decade.<\/p>\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\n\t

\n\t\t
\n\n\t\t\t\t\t\t

Our collaboration quantified <\/h2>\n\t\t\t\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t55<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\tk+<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tPhone calls\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t71<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\tk+<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tDirect mailings\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t14<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tYears of collaboration\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n
\n\t\t
\n\n\t\t\n\t\t\t\n\t\t\t
\n\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

Project-related expertise<\/b><\/p>\n\n

\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

Key goals<\/b><\/p>\n\n